Not all Vitamin C serums are equal — and the difference is almost entirely in the form of Vitamin C used. Most affordable options use L-Ascorbic Acid, which is unstable, oxidizes quickly, and degrades before it reaches the deeper layers of skin where it actually works.
Serell Skin's Vitamin C Serum uses Ethyl Ascorbic Acid — a more stable, non-irritating derivative that delivers the same brightening and antioxidant benefits without the instability, the orange discoloration, or the sting that L-Ascorbic Acid serums are known for. This is why it works for sensitive skin too, while most Vitamin C serums don't.
Paired with Hyaluronic Acid for deep hydration, Niacinamide for pore refinement and barrier support, and Alpha Arbutin for targeted dark spot fading — this is a multi-active formula, not a single-ingredient serum.
| Skin Concern | How This Serum Helps | Expected Timeline |
| Dull Skin | Brightens from first application; visible glow builds with consistent use | 1–2 weeks |
| Dark Spots & Sun Damage | Ethyl Ascorbic Acid + Alpha Arbutin fade excess pigmentation gradually | 4–8 weeks |
| Hyperpigmentation | Reduces melanin overproduction for a more even, uniform tone | 6–8 weeks |
| Uneven Skin Texture | Niacinamide smooths surface; Hyaluronic Acid plumps fine texture lines | 2–4 weeks |
| Sensitive Skin | Non-irritating Ethyl Ascorbic Acid tolerated where L-Ascorbic Acid stings |
Use from day 1 |
| Oily / Combination Skin | Lightweight, fast-absorbing, non-comedogenic formula — no greasiness | Use from day 1 |
| Ingredient | Role | Why It's in This Formula |
| Ethyl Ascorbic Acid | Active brightener / antioxidant | A stable, skin-compatible form of Vitamin C that brightens and protects without irritation or oxidation |
| Niacinamide (Vitamin B3) | Pore refiner / barrier strengthener | Reduces pore appearance, calms redness, and supports the skin barrier — makes this formula suitable for all skin types |
| Alpha Arbutin | Dark spot fader | Inhibits melanin production to fade dark spots and hyperpigmentation from the inside out |
| Hyaluronic Acid | Deep hydrator | Holds moisture at the skin surface to keep skin plump and prevent the dryness some actives can cause |
| Glycerin | Humectant / skin conditioner |
Attracts water to the skin and improves overall texture and feel |
| Propanediol | Penetration enhancer | Helps active ingredients absorb more effectively into skin |
| Phenoxyethanol | Preservative | Keeps the formula stable and safe for use |
Apply 2–3 drops of Vitamin C Serum to clean, dry skin every morning before moisturizer and SPF. On nights when not using Retinol, it can also be applied in the evening.
The best Vitamin C serum for the face uses a stable, non-irritating form of Vitamin C like Ethyl Ascorbic Acid rather than cheap L-Ascorbic Acid alternatives that oxidize quickly. Serell Skin's Vitamin C Serum uses Ethyl Ascorbic Acid combined with Niacinamide, Alpha Arbutin, and Hyaluronic Acid for a complete brightening formula.
The key Vitamin C serum benefits include fading dark spots and hyperpigmentation, brightening dull skin tone, protecting against daily environmental damage through antioxidant action, supporting collagen production for firmer skin, and improving overall radiance with consistent use.
Yes. Because this serum uses Ethyl Ascorbic Acid instead of L-Ascorbic Acid, it is significantly gentler and tolerated by sensitive skin types. L-Ascorbic Acid is the form most commonly associated with tingling, redness, and irritation in sensitive skin.
Yes. The combination of Ethyl Ascorbic Acid (which brightens and protects) and Alpha Arbutin (which directly inhibits melanin production) makes this one of the most targeted formulas for hyperpigmentation, dark spots, and post-acne marks.
At Rs.1,250 (currently 10% off), this serum uses Ethyl Ascorbic Acid — a premium, stable form of Vitamin C used in professional formulations — at a price point most Pakistani customers can sustain long enough to see real results. 66 verified customer reviews confirm it delivers.
This serum is suitable for all skin types — dry, oily, combination, normal, and sensitive. It is particularly well-suited to those dealing with dull skin, dark spots, uneven tone, or hyperpigmentation from sun damage.
Yes. This serum is formulated for daily use, morning and/or evening. For best results and to protect your skin, always follow morning application with a broad-spectrum sunscreen.
Yes. This serum works well layered with a gentle cleanser and moisturizer. Avoid applying alongside strong exfoliating acids or Retinol in the same routine unless advised by a skincare professional — on evenings when you use Retinol, use just one active.
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